
English
English
English
Why are we still clinging to a model that clearly is not working anymore?
Why are we still clinging to a model that clearly is not working anymore?
Why are we still clinging to a model that clearly is not working anymore?

the future of wine starts here
the future of wine starts here
the future of wine starts here
Join the waitlist
Join the waitlist
Join the waitlist


Our Vision
Our Vision



The future of wine will be built by those who can rethink early, and act together. Wine is entering a new reality: faster cultural shifts, weaker attention, different values, different rituals. In this environment, tradition alone is not a strategy.
The future of wine will be built by those who can rethink early, and act together. Wine is entering a new reality: faster cultural shifts, weaker attention, different values, different rituals. In this environment, tradition alone is not a strategy.
The future of wine will be built by those who can rethink early, and act together. Wine is entering a new reality: faster cultural shifts, weaker attention, different values, different rituals. In this environment, tradition alone is not a strategy.
Rethinking Wine is building infrastructure for collective intelligence in wine. A platform where professionals debate the right questions, capture what matters, and form collaborations that move the industry forward.
Rethinking Wine is building infrastructure for collective intelligence in wine. A platform where professionals debate the right questions, capture what matters, and form collaborations that move the industry forward.
Rethinking Wine is building infrastructure for collective intelligence in wine. A platform where professionals debate the right questions, capture what matters, and form collaborations that move the industry forward.
Because resilience now means one thing: the ability to rethink - at speed - together.
Because resilience now means one thing: the ability to rethink - at speed - together.
Because resilience now means one thing: the ability to rethink - at speed - together.
What You’ll Find on the RWI Platform
What You’ll Find on the RWI Platform
Explore a vibrant ecosystem designed for everyone who wants to rethink wine.
Explore a vibrant ecosystem designed for everyone who wants to rethink wine.
Explore a vibrant ecosystem designed for everyone who wants to rethink wine.
RWI Debates
RWI Debates

Live and on-demand discussions on the topics shaping the future of the wine industry.
Live and on-demand discussions on the topics shaping the future of the wine industry.
ABOUT THE COMMUNITY
ABOUT THE COMMUNITY
Over 1,500 wine professionals & business owners on the waitlist
Over 1,500 wine professionals & business owners on the waitlist
Over 1,500 wine professionals & business owners on the waitlist
And over 12,500 people subscribed to the RWI LinkedIn newsletter
And over 12,500 people subscribed to the RWI LinkedIn newsletter
And over 12,500 people subscribed to the RWI LinkedIn newsletter
From 80+ countries around the globe.
From 80+ countries around the globe.
From 80+ countries around the globe.
We’re developing a safe home for this community, where you can rethink without fear, share ideas, share failures, and grow together.
3,9%
3,9%
32,2%
32,2%
2,6%
2,6%
5,6%
5,6%
6,2%
6,2%
24,9%
24,9%
1%
1%
10,6%
10,6%
1,3%
1,3%
1,3%
1,3%
why RWI matters
why RWI matters


Because we don’t have an “immune system” for bad assumptions. Industries don’t collapse only from external pressure. They collapse when their internal beliefs stop matching reality, but nobody can challenge them safely.
Because we don’t have an “immune system” for bad assumptions. Industries don’t collapse only from external pressure. They collapse when their internal beliefs stop matching reality, but nobody can challenge them safely.
Because we don’t have an “immune system” for bad assumptions. Industries don’t collapse only from external pressure. They collapse when their internal beliefs stop matching reality, but nobody can challenge them safely.
Rethinking Wine matters because it makes healthy disagreement useful: not drama, not ego, not performance, but pressure-testing, synthesis, and better decisions.
Rethinking Wine matters because it makes healthy disagreement useful: not drama, not ego, not performance, but pressure-testing, synthesis, and better decisions.
Rethinking Wine matters because it makes healthy disagreement useful: not drama, not ego, not performance, but pressure-testing, synthesis, and better decisions.
What beliefs are we still protecting just because they used to work?
What beliefs are we still protecting just because they used to work?
What beliefs are we still protecting just because they used to work?

Global Launch Journey
Global Launch Journey
To celebrate the launch of the new platform, RWI is embarking on a global journey - meeting people, communities and professionals around the world to talk, listen, and rethink wine together.
To celebrate the launch of the new platform, RWI is embarking on a global journey - meeting people, communities and professionals around the world to talk, listen, and rethink wine together.
Join us in person. If you can’t make it, email us to receive the livestream link.
Contact us to meet in person
Date
Country / City
Event
Join us in person. If you can’t make it, email us to receive the livestream link.
Contact us to meet in person
Contact us to meet in person
Join us in person. If you can’t make it, email us to receive the livestream link.
Contact us to meet in person
Contact us to meet in person
Be a Rethinker. Join a global community of wine professionals who choose clarity over noise.
Be a Rethinker. Join a global community of wine professionals who choose clarity over noise.
Be a Rethinker. Join a global community of wine professionals who choose clarity over noise.
We debate the right questions, capture what matters, and turn insight into collaboration and action.
We debate the right questions, capture what matters, and turn insight into collaboration and action.
We debate the right questions, capture what matters, and turn insight into collaboration and action.
Join Us!
Be part of the transformation
Get invited to the platform, join the waitlist.
Join Us!
Be part of the transformation
Get invited to the platform, join the waitlist.
Join Us!
Be part of the transformation
Get invited to the platform, join the waitlist.



Together, Let’s Rethink Wine
Together, Let’s Rethink Wine
We invite you to think differently, collaborate openly, and co-create the future of wine.
We invite you to think differently, collaborate openly, and co-create the future of wine.
Because the future we believe in is one where wine is more inclusive, more human, and deeply connected to people.
Because the future we believe in is one where wine is more inclusive, more human, and deeply connected to people.
Join the platform
Join the platform
Join the platform



Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions

What is Rethinking Wine (RWI)?

What is Rethinking Wine (RWI)?

What is Rethinking Wine (RWI)?

Who is RWI for? Is it only for wine professionals?

Who is RWI for? Is it only for wine professionals?

Who is RWI for? Is it only for wine professionals?

Is this a wine education platform?

Is this a wine education platform?

Is this a wine education platform?

What problem is RWI solving?

What problem is RWI solving?

What problem is RWI solving?

What will I get out of joining?

What will I get out of joining?

What will I get out of joining?

How much time do I need to participate?

How much time do I need to participate?

How much time do I need to participate?

How do you keep discussions constructive (and not just noise)?

How do you keep discussions constructive (and not just noise)?

How do you keep discussions constructive (and not just noise)?

Is there a way to collaborate on real projects or opportunities?

Is there a way to collaborate on real projects or opportunities?

Is there a way to collaborate on real projects or opportunities?

How do I join?

How do I join?

How do I join?
Request an invite
Request an invite
Request an invite
Copyright © 2026 RWI All Rights Reserved.
Website designed by Elvis Arte. Produced with Framer.
Copyright © 2026 RWI All Rights Reserved.
Website designed by Elvis Arte.
Produced with Framer.
Copyright © 2026 RWI All Rights Reserved.
Website designed by Elvis Arte. Produced with Framer.