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English
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Why are we still clinging to a model that clearly is not working anymore?

Why are we still clinging to a model that clearly is not working anymore?

Why are we still clinging to a model that clearly is not working anymore?

the future of wine starts here

the future of wine starts here

the future of wine starts here

Join the waitlist

Join the waitlist

Join the waitlist

Our Vision

Our Vision

The future of wine will be built by those who can rethink early, and act together. Wine is entering a new reality: faster cultural shifts, weaker attention, different values, different rituals. In this environment, tradition alone is not a strategy.

The future of wine will be built by those who can rethink early, and act together. Wine is entering a new reality: faster cultural shifts, weaker attention, different values, different rituals. In this environment, tradition alone is not a strategy.

The future of wine will be built by those who can rethink early, and act together. Wine is entering a new reality: faster cultural shifts, weaker attention, different values, different rituals. In this environment, tradition alone is not a strategy.

Rethinking Wine is building infrastructure for collective intelligence in wine. A platform where professionals debate the right questions, capture what matters, and form collaborations that move the industry forward.

Rethinking Wine is building infrastructure for collective intelligence in wine. A platform where professionals debate the right questions, capture what matters, and form collaborations that move the industry forward.

Rethinking Wine is building infrastructure for collective intelligence in wine. A platform where professionals debate the right questions, capture what matters, and form collaborations that move the industry forward.

Because resilience now means one thing: the ability to rethink - at speed - together.

Because resilience now means one thing: the ability to rethink - at speed - together.

Because resilience now means one thing: the ability to rethink - at speed - together.

What You’ll Find on the RWI Platform

What You’ll Find on the RWI Platform

Explore a vibrant ecosystem designed for everyone who wants to rethink wine.

Explore a vibrant ecosystem designed for everyone who wants to rethink wine.

Explore a vibrant ecosystem designed for everyone who wants to rethink wine.

RWI Debates

RWI Debates

Live and on-demand discussions on the topics shaping the future of the wine industry.

Live and on-demand discussions on the topics shaping the future of the wine industry.

ABOUT THE COMMUNITY

ABOUT THE COMMUNITY

Over 1,500 wine professionals & business owners on the waitlist

Over 1,500 wine professionals & business owners on the waitlist

Over 1,500 wine professionals & business owners on the waitlist

And over 12,500 people subscribed to the RWI LinkedIn newsletter

And over 12,500 people subscribed to the RWI LinkedIn newsletter

And over 12,500 people subscribed to the RWI LinkedIn newsletter

From 80+ countries around the globe.

From 80+ countries around the globe.

From 80+ countries around the globe.

We’re developing a safe home for this community, where you can rethink without fear, share ideas, share failures, and grow together.

3,9%

3,9%

32,2%

32,2%

2,6%

2,6%

5,6%

5,6%

6,2%

6,2%

24,9%

24,9%

1%

1%

10,6%

10,6%

1,3%

1,3%

1,3%

1,3%

why RWI matters

why RWI matters

Because we don’t have an “immune system” for bad assumptions. Industries don’t collapse only from external pressure. They collapse when their internal beliefs stop matching reality, but nobody can challenge them safely.

Because we don’t have an “immune system” for bad assumptions. Industries don’t collapse only from external pressure. They collapse when their internal beliefs stop matching reality, but nobody can challenge them safely.

Because we don’t have an “immune system” for bad assumptions. Industries don’t collapse only from external pressure. They collapse when their internal beliefs stop matching reality, but nobody can challenge them safely.

  • Rethinking Wine matters because it makes healthy disagreement useful: not drama, not ego, not performance, but pressure-testing, synthesis, and better decisions.

  • Rethinking Wine matters because it makes healthy disagreement useful: not drama, not ego, not performance, but pressure-testing, synthesis, and better decisions.

  • Rethinking Wine matters because it makes healthy disagreement useful: not drama, not ego, not performance, but pressure-testing, synthesis, and better decisions.

What beliefs are we still protecting just because they used to work?

What beliefs are we still protecting just because they used to work?

What beliefs are we still protecting just because they used to work?

Global Launch Journey

Global Launch Journey

To celebrate the launch of the new platform, RWI is embarking on a global journey - meeting people, communities and professionals around the world to talk, listen, and rethink wine together.

To celebrate the launch of the new platform, RWI is embarking on a global journey - meeting people, communities and professionals around the world to talk, listen, and rethink wine together.

Join us in person. If you can’t make it, email us to receive the livestream link.

Contact us to meet in person

Date

Country / City

Event

Jan 25, 26 & 29, 2026

Hong Kong

AFF & RWI Meetings

Jan 27–28, 2026

Shanghai

RWI Meetings

jan 30 – feb 1, 2026

Milan

RWI Meetings

feb 2, 2026

Turin

Rethinking Wine

Feb 8, 2026

Paris

RWI MEETINGS (Degré Zéro)

Feb 9-11, 2026

Paris

RWI Meetings (Wine Paris)

Feb 10, 2026

Paris

Rethinking Wine (Wine Paris)

FEB 26 – MAR 1, 2026

São Paulo

RWI Meetings

Mar 2–3, 2026

São Paulo

Wine X Tomorrow

mar 9, 2026

Johannesburg

Wine Talk

mar 18, 2026

McLaren Vale

The Visitor Experience

JAN 25, 26 & 29, 2026

Hong Kong

AFF & RWI Meetings

Jan 27–28, 2026

Shanghai

RWI Meetings

JAN 30 – FEB 1, 2026

Milan

RWI Meetings

FEB 2, 2026

Turin

Rethinking Wine

Jun 4–6, 2026

Zurich

RWI Meetings

Feb 8, 2026

Paris

RWI Meetings (Degré Zéro)

Feb 9–11, 2026

Paris

RWI Meetings (Wine Paris)

Feb 10, 2026

Paris

Rethinking Wine (Wine Paris)

FEB 26 – MAR 1, 2026

São Paulo

RWI Meetings

Mar 2–3, 2026

São Paulo

Wine X Tomorrow

mar 9, 2026

Johannesburg

Wine Talk

mar 18, 2026

McLaren Vale

The Visitor Experience

Join us in person. If you can’t make it, email us to receive the livestream link.

Contact us to meet in person

Contact us to meet in person

JAN 25, 26 & 29, 2026

Hong Kong

AFF & RWI Meetings

Jan 27–28, 2026

Shanghai

RWI Meetings

JAN 30 – FEB 1, 2026

Milan

RWI Meetings

FEB 2, 2026

Turin

Rethinking Wine

Jun 4–6, 2026

Zurich

RWI Meetings

Feb 8, 2026

Paris

RWI Meetings (Degré Zéro)

Feb 9–11, 2026

Paris

RWI Meetings (Wine Paris)

Feb 10, 2026

Paris

Rethinking Wine (Wine Paris)

FEB 26 – MAR 1, 2026

São Paulo

RWI Meetings

Mar 2–3, 2026

São Paulo

Wine X Tomorrow

mar 9, 2026

Johannesburg

Wine Talk

mar 18, 2026

McLaren Vale

The Visitor Experience

Join us in person. If you can’t make it, email us to receive the livestream link.

Contact us to meet in person

Contact us to meet in person

Be a Rethinker. Join a global community of wine professionals who choose clarity over noise.

Be a Rethinker. Join a global community of wine professionals who choose clarity over noise.

Be a Rethinker. Join a global community of wine professionals who choose clarity over noise.

We debate the right questions, capture what matters, and turn insight into collaboration and action.

We debate the right questions, capture what matters, and turn insight into collaboration and action.

We debate the right questions, capture what matters, and turn insight into collaboration and action.

Join Us!

Be part of the transformation

Get invited to the platform, join the waitlist.

Join Us!

Be part of the transformation

Get invited to the platform, join the waitlist.

Join Us!

Be part of the transformation

Get invited to the platform, join the waitlist.

Together, Let’s Rethink Wine

Together, Let’s Rethink Wine

We invite you to think differently, collaborate openly, and co-create the future of wine.

We invite you to think differently, collaborate openly, and co-create the future of wine.

Because the future we believe in is one where wine is more inclusive, more human, and deeply connected to people.

Because the future we believe in is one where wine is more inclusive, more human, and deeply connected to people.

Join the platform

Join the platform

Join the platform

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

What is Rethinking Wine (RWI)?

What is Rethinking Wine (RWI)?

What is Rethinking Wine (RWI)?

Who is RWI for? Is it only for wine professionals?

Who is RWI for? Is it only for wine professionals?

Who is RWI for? Is it only for wine professionals?

Is this a wine education platform?

Is this a wine education platform?

Is this a wine education platform?

What problem is RWI solving?

What problem is RWI solving?

What problem is RWI solving?

What will I get out of joining?

What will I get out of joining?

What will I get out of joining?

How much time do I need to participate?

How much time do I need to participate?

How much time do I need to participate?

How do you keep discussions constructive (and not just noise)?

How do you keep discussions constructive (and not just noise)?

How do you keep discussions constructive (and not just noise)?

Is there a way to collaborate on real projects or opportunities?

Is there a way to collaborate on real projects or opportunities?

Is there a way to collaborate on real projects or opportunities?

How do I join?

How do I join?

How do I join?

Request an invite

Request an invite

Request an invite